Have you recently set up your website or are in the process of setting one up? Are you trying to decide how to optimise your website interface to give users the most satisfaction? Or wait, your website isn’t pulling the numbers you think it should be pulling and you wish to tweak the design? Or still, you’re about to introduce the world to your website. We’ve got gold for you!
Design is a simple, yet complex challenge that most webpreneurs like you encounter. There are many layers of design that a webpreneur may adopt. The decision between the designs that we adopt for our website may be the difference between a lot of traffic and barely any traffic. So, how can you design your website to permanently have it on the “a lot of traffic” side of webpreneurship? How do you bring much of the world to your website and make them come back?
In this post, we’ll look UI/UX design: what it is, what it can do for your website, how much it will cost you compared to regular website design, and how to maintain it. We will also review similarities and differences between UI/UX design and website design, and ultimately, answer the question “which should I adopt?” The UI/UX design vs regular website blur will clear up with this article.
1. UI/UX Design: What is it?
User interface (UI) design is the process of making interfaces in software or computerized devices with a focus on looks or style. Okay, let’s drop some of the jargon. In English, UI design is concerned with the visual layout of a website. it transfers your brand’s strengths and visual assets to your website’s interface so as to better enhance the user’s experience by visually guiding the user via interactive elements and across all devices/platforms. UX design focuses on anticipating what users might need to use on a technological product and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.
Regular website design cuts across many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.
What is User Interface in the first instance, and why do we need to pay attention to its design?
UI brings together concepts from interaction design, visual design, and information architecture. It focuses on the user’s interaction with the website to make it an enjoyable experience. Pretty much everything we use that is computer-driven has a user interface of some sort: your desktop/laptop computer, your phone, and a website are some of the most common examples. The user interface of any technology makes it unique. Having established that, and since more and more people are getting connected technologically using different devices and in different ways, it is important to design a user-friendly interface for your website that is easy to use, clean, and uncluttered, yet reflects your brand.
But how is that different from UX?
Like UI, UX is an inevitable feature of technology and the digital experience, and may include the design of apps or other software products as well as websites. It is a story that begins before the device is even in the user’s hands, involving the development of user personas (detailed demographic, psychographic portraits of various types of users, what motivates them, etc.) and a collaborative, iterative approach to defining the story arc and the functionality required. UX design includes elements of interaction design, visual design, information architecture, user research, and other disciplines, and is concerned with all facts of the overall experience delivered to users. It is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. UX designers are concerned with the Why, What and How of Product use to enhance product satisfaction by improving the accessibility, usability and pleasure for customers. The goal of UX design in industry is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.
So, user interface is website-led; user experience is user-led, influenced by your website – i.e., influenced by your UI. UI involves making your website appealing to the user’s senses, and showcases the personality of your brand; while UX involves making your website functional to your user’s needs. UI takes you to a webpage, but UX makes you stay there. Both need to be combined for your website to work very well.
2. What Does UI/UX Design Accomplish?
UI/UX design helps to make a more user-friendly interface for your website. Rather than having a blank, unresponsive page, UI/UX can improve your website’s appeal, efficiency, usability, responsiveness, etc. that will ensure new users enjoy using it, and that you have return customers. A poorly designed UI/UX may spell gloom for your website. Why? A goldfish has an attention span of 9 seconds. Studies have shown that human and technology users of today have an even shorter attention span than a goldfish! That means, you have only 8 seconds to send the right messages about your product. What messages would you rather send?
3. Differences: How Does UI/UX Design Differ From Regular Website Design?
UI/UX can be applied to apps, physical products, video games, and a range of technological products, while website design involves creating visual designs of a website. It is solely used for creating webpages on websites, and not on other technological products.
UI/UX design on a website is a part of a holistic website design, but it can be forgotten in the middle of all other aspects of website design. UI/UX design is where you place a narrowed focus on improving users’ ease of using your website, their perception of it, and their experience using it. While website design may cover all this, it places insufficient focus on these other critical aspects of enhancing the user experience. A webpreneur never forgets that customer (in this case, user) is king. Never.
UI/UX design has some similarities with regular website design. For starters, they both enhance a website’s appeal to users. Additionally, they both perform coding functions, introduce the user to your website, and solve user’s problem using different approaches.
5. What Can I Expect In Terms Of Cost?
As you might have guessed, UI/UX design is more expensive than regular website design. UI/UX design is an elaborate improvement on the regular website design. It requires a longer time frame and effort than regular website design. It also has more elements and performs more functions like interaction design, visual design, and information architecture, user research which make it easier and a better outcome for the user than using a regular website.
6. How Do I Maintain My UI/UX Design?
We advise that you work with different UI and UX designs and select the best based on research and results before deploying. You should also maintain and improve your UI/UX through continuous research, testing, and user feedback.
Tracking and Measuring
Before investing in UI/UX designs, it is important to pick the right metrics to track. The narrower the metrics, the easier it will be to judge the ROI of the investment.
Maintaining an already existing UI/UX does not cost a lot as the initial start-up costs have been eliminated and dealt with during the creation of the website. However, there are recurring costs that have to be factored into a budget for UI/UX.
- Staff costs is often an overlooked or underestimated aspect of the costs. Maintaining a consistent UI/UX design will require using a professional to constantly fix bugs, errors and address user complaints. Contracting the service out on a need-basis is risky, as another professional may not understand or have a complete grasp of the first designers’ intentions for the product. Most website owners retain a designer in-house and though it may be at a significant personnel cost, you will be confident that you always have a professional keeping your website in tip-top shape.
- Hosting and infrastructure support. While they are not directly related to UI/UX, they are very important. The kind of technology and interface your product has, number of visitors, servers, web address and domain name all come into play when budgeting for your UI/UX design needs.
- While UI/UX design may seem to be expensive, it may be more expensive in the long term not to deploy them.
7. Which One Is Best Suited For My Business?
Whilst each business has its unique needs and circumstances, we recommend using a UI/UX interface as opposed to using a regular website design. The target of a webpreneur is the user. When the user is happy, he comes back, recommendations and referrals flow, and the website flourishes. The cost will be a worthy investment as UI/UX design is better suited to achieving the desired user satisfaction. It also makes your website easier to navigate and more appealing. Also, your UI/UX may be a factor in assessing your website’s credibility as a business – this is especially true in B2B transactions. Furthermore, very likely, your competitors already use UI/UX and you want to be competitive and make your product known and beloved. Deploying UI/UX designs will place your product at par with competitors, leaving you room to focus more on product differentiation.
Even better, UI/UX design saves costs down the line, especially early on in the website development cycle. Focusing on design helps the bottom line by improving a wide range of metrics such as user retention, etc.
“This website is great! I will definitely be coming back!”
“Okay, why can’t all websites be as easy to navigate as this?”
“This website is psychic! It knows exactly what I want to see!”
- Words we envisage your users will say as soon as you fully design and deploy an exciting UI/UX.
UI/UX design is an intimate affair between you and your user. Make your website known. Make it real. Make it happen. Make it count. Make it stick.
What will be your UI/UX design strategy? We’d love to hear all about it in the comments!