Discovery is learning more about each of your customers and what their expectations are. The discovery process is key in the beginning of each new customer relationship and helps ensure that it’s successful. It helps to discover your customer’s needs, desires and challenges, which can then be used to create a marketing plan that caters to these things. Discovery is a key feature in backend website design and marketing, helping you appeal to potential customers and boost the number of visitors that your website attracts.
Here’s how it works:
User experience (UX) is the deliberate design and planning of a customer’s engagement on your website from landing to exit. It means you have considered the user’s expectations and decided how they will experience your website. UX is a part of the design phase, but long after the design phase is over, UX remains a key feature on your website. While design perfectly introduces you and your brand, UX helps you keep the visitors on your site, aka, boost your conversion rate and keep a very low bounce rate. Here’s how you can achieve this:
It all boils down to: how much do you want to see a difference?
Use clear, differentiable hyperlinks: differentiate between regular text and hyperlinks by making the hyperlinks more easily distinguishable
Use inviting calls to action but do not be aggressive
Regularly check that you don’t have any broken links and make sure the content of your web-pages and blog are not outdated.
Be consistent with your look and feel. If you must change, do not make major changes too frequently
Optimize for viewing on multiple devices. The ultimate user experience is one where the user can access their favourite websites using different devices. Notebook? Check! iPad? Check! Mobile phone? Check!
- Use paragraphs
- Use clear headings, sub-headings, bullet points and/or icons to set points apart
- Use images – not much now, so you don’t drown your content
- Use adequate white space: Yes, you’re a pro at what you do. Yes, you have a lot of information you are eager to share. But are you sharing it in manageable chunks? Manageable chunks of information have white spaces – a lot of white space – between and around them. A wordy website with hardly any white space will send a user away faster than slow internet or load time will. In fact, white space is estimated to increase a user’s attention span by 20%! More on this in ads (link to ads section here) section
Optimize page load speed: Next to ridiculously short attention spans is the fact that the average internet user is impatient. There is so much media to consume in so little time that it is counter-intuitive to spend a lot of time waiting for any one web-page to load – 40% of people abandon a website that takes more than three seconds to load. 47% of consumers expect a web page to load in two seconds or less!