Strategy & Consulting

Start Your Project Off On The Right Foot

Discovery

Discovery is learning more about each of your customers and what their expectations are. The discovery process is key in the beginning of each new customer relationship and helps ensure that it’s successful. It helps to discover your customer’s needs, desires and challenges, which can then be used to create a marketing plan that caters to these things. Discovery is a key feature in backend website design and marketing, helping you appeal to potential customers and boost the number of visitors that your website attracts.
Here’s how it works:

Your Goals

Ensure that your marketing goals are met so that you get the client’s that you desire. You will not only get leads, but good leads and good conversation rates.

Your Industry

Being able to grasp your industry and its competitors, and sales tactics used by each competitor. Ensure that your web content and your brand can compete with others in the industry so that you’re able to gain new customers.

Website Data

Auditing your website and its content, and follow the analytics data. This will tell us how many visits, leads, conversation rates, clicks and keyword rankings your site has had, as well as the sites overall performance. This can also include social media profiles and emails.

Marketing Assets

Discovering what content assets work and using them to build trust with your customers. This could be anything from blog posts to brochures. Basically any type of marketing that will help you gain customers.

SEO Analysis

In the beginning, this will mean finding keywords that are of high value in your industry. Then, determine how you rank for these keywords and what position you hold on different search engines.

The Brand

Look at your company through the eyes of a customer that’s interested in what you have to offer. This will help you to understand what works and what doesn’t work, completely from the customer’s point of view. The end result will be improving your brand.

User Experience

User experience (UX) is the deliberate design and planning of a customer’s engagement on your website from landing to exit. It means you have considered the user’s expectations and decided how they will experience your website. UX is a part of the design phase, but long after the design phase is over, UX remains a key feature on your website. While design perfectly introduces you and your brand, UX helps you keep the visitors on your site, aka, boost your conversion rate and keep a very low bounce rate. Here’s how you can achieve this:

It all boils down to: how much do you want to see a difference?

Make Links Stand Out

Use clear, differentiable hyperlinks: differentiate between regular text and hyperlinks by making the hyperlinks more easily distinguishable

CTA

Use inviting calls to action but do not be aggressive

Maintenance

Regularly check that you don’t have any broken links and make sure the content of your web-pages and blog are not outdated.

Stay On Brand

Be consistent with your look and feel. If you must change, do not make major changes too frequently

Optimize For All Devices

Optimize for viewing on multiple devices. The ultimate user experience is one where the user can access their favourite websites using different devices. Notebook? Check! iPad? Check! Mobile phone? Check!

Structure Your Content

  • Use paragraphs
  • Use clear headings, sub-headings, bullet points and/or icons to set points apart
  • Use images – not much now, so you don’t drown your content
  • Use adequate white space: Yes, you’re a pro at what you do. Yes, you have a lot of information you are eager to share. But are you sharing it in manageable chunks? Manageable chunks of information have white spaces – a lot of white space – between and around them. A wordy website with hardly any white space will send a user away faster than slow internet or load time will. In fact, white space is estimated to increase a user’s attention span by 20%! More on this in ads (link to ads section here) section

Page Load Speed

Optimize page load speed: Next to ridiculously short attention spans is the fact that the average internet user is impatient. There is so much media to consume in so little time that it is counter-intuitive to spend a lot of time waiting for any one web-page to load – 40% of people abandon a website that takes more than three seconds to load. 47% of consumers expect a web page to load in two seconds or less!