You have an idea, product or service that you wish to promote and you have rightly decided to put it out for the world to consume. You have decided on a name for your pages, domain and your host and you’re all set to craft the perfect website? Yes? No? I say “Yes”! The first thing you need to consider in building a website is the design.
The design of your website is your introduction to the world, to your target audience. How would you dress for an important meeting? You would put a lot of thought into it and dress your best, right? That is the consideration you need to have for the design of your website.
Your website design reflects you, your brand, and your message (product, idea, service, etc.). It is the world’s first interaction with you, so why not make the most of it? Now, what things do you need to keep in mind as you design your website? I made you a short (check) list on getting the best of the look and feel of your website.
A goldfish has the average attention span of 9 seconds. The average internet user’s attention span is shorter than that – 8 seconds. You want to engage this reader by using a visually appealing, easy-on-the-eyes, easy to navigate website.
Ease of use/functionality on different devices: this involves everything from colours to fonts, font sizes, buttons, etc. It is important that you carry out A/B tests and multivariate tests to get the optimal look and feel for a wider consumer range.
Does the website represent your brand: Conspicuous use of logo? On what part of the page? Is your colour scheme consistent or complementary to your brand?
You want to make a great first impression to communicate your brand to prospective clients or customers. This means creating a professional, eye-catching image that represents you and what you do. This can be then be used on your website, letterheads, invoices and packaging, as well as any marketing material.
Your image should be representative of who you are and what your company does. It should be designed to appeal to your potential customers and to tell exactly what it is that you’re offering. Here is a list of types of graphic design.